My time at Converse provided a major turning point in my career. After following a steady path within the commercial side of business, I was eager to make my first big career pivot, and move into the marketing team.

I stepped into the Retail Marketing function (B2B) within the UK Marketing team, bringing major brand campaigns to life across the UK high street retail landscape and pinnacle “tier zero” retail stores.

It was the experience that cemented my love for brand building and set the foundation for the path my career has taken since.

KEY RESULTS

Drove +12% brand consideration and a +28% increase in share of voice within the UK, through integrated brand activations
Supported +18% launch-period sell-through for priority franchises, with a +7pt improvement in full-price sell-through versus previous seasons.
Activated seasonal brand campaigns across 1,000+ UK doors, driving double-digit sell-through and strong reorder momentum from key accounts

BRAND CAMPAIGNS

I worked on the launch of our major seasonal brand campaigns, orchestrating our marketplace execution across Digital & Retail within our Key Account wholesale doors, as well as supporting our overall brand launch experience, ranging from event planning and management, to influencer partnerships and content development.

Campaign:
Made By You

Campaign:
Chuck Taylor All Star 2

Campaign:
Shoes are Boring, Wear Sneakers

ENERGY MARKETING

The energy arm of our brand was the pinnacle expression of both product design and innovation, as well as consumer experience.

My work involved developing innovative, premium in store experiences, launch events, influencer seeding and amplification, with the goal of elevating the brand and driving fast sell out of these limited edition collections.