My transition from Commercial into Brand at Converse was catalysed by a 12-month brand assignment within the Nike Brand Team.
As part of the core project team behind the launch of Nike’s first-ever England National Team kit, I helped ensure the launch landed with cultural and commercial impact.
My role focused on shaping the digital and e-commerce consumer experience in close partnership with JD Sports, Nike’s key retail partner for the launch.
NIKE ENGLAND LAUNCH
ROLE:
Developed and executed the digital brand campaign for the launch of the England National Football team kit for the 2014 FIFA World Cup within JD Sports.
DELIVERABLES:
Produced integrated campaign assets (email, social, ecom / digital) and content calender, ensuring consistent partner execution across channels
RESULTS:
Sales generating £750K+ sales in first week (+12% v target).
Increased CRM sign ups by +14% and site traffic by +15% during campaign period.